About
Experienced and creative product designer with 8+ years of crafting products, websites, and brands.
Skilled in developing user-centric solutions and collaborating with cross-functional teams to turn complex challenges into intuitive designs. Expertise in user research, functionality, and aesthetics, with proficiency in wireframing, prototyping, and user testing. Adept at managing multiple projects while meeting tight deadlines.
Contact
Website
Behance
Work Experience
May' 23 - Now
Lead User Experience Designer at Grarri
Hyderabad, India
As a Lead User Experience Designer, led key projects for a diverse clientele, including Viaterra, Persft, Cymmetri, and Summer. Beyond product design, also guided teams in branding and social media marketing, driving cohesive and impactful digital experiences.
Dec' 21 - Apr' 23
Senior Product Designer at Grarri
Hyderabad, India
Designed and launched products for renowned clients, including Cymmetri, Summer, and Nanditha Das, while also collaborating with teams focused on social media marketing and branding.
Nov' 19 - Nov' 21
Product Designer at Grarri
Hyderabad, India
As a Product Designer, led major projects for clients including Godrej, Glut, Foyr, and Builders Lead. Beyond product design, guided teams in branding and social media marketing to create cohesive digital experiences. Designed and developed user interfaces for websites across various industries, including technology, real estate, and FMCG.
Mar' 19 - Oct' 19
Visual and Interactive Designer at Grarri
Hyderabad, India
As a Visual and Interactive Designer, crafted projects for diverse clients such as Dhi (AI Solutions), Foyr Neo, and Karachi Bakers. Also contributed to multiple marketing campaigns across industries including technology, real estate, and FMCG.
Jan' 18 - Sep' 18
Visual Designer at Gobadminton
Hyderabad, India
Worked as a Visual Designer at GoBadminton, where I designed engaging Instagram creatives, digital ads, leaderboards, and website assets to promote and showcase Indian badminton players. Focused on creating visually compelling content to enhance brand presence, drive engagement, and support the badminton community.
Oct' 16 - Jan' 18
Freelance Visual Designer
Hyderabad, India
Worked as a freelance Visual Designer, collaborating with diverse clients across India to create impactful digital experiences. Designed websites, branding materials, logos, and other visual assets tailored to each client's unique identity and business goals. Focused on delivering aesthetically compelling and user-friendly designs that enhanced brand recognition and customer engagement across various industries.
Projects
2024
Directed the design and implementation of Summer IMS when few competitive products existed. Helped improve user engagement by 35%, reduced churn by 18%, and increased overall satisfaction by 40%. Boosted Summer's sales by 20% in the first quarter post-launch, solving significant user problems and positioning the product as a market leader.
Designed and developed user interfaces for 24HRM, a SaaS product website, aimed at enhancing user experience and driving sales. Contributed to a 30% increase in user engagement, a 25% boost in lead conversions, and a 20% rise in subscription rates within the first six months. These improvements helped streamline the sales process for their SaaS product and positioned the company for greater market reach.
2023
Administered the entire product design life cycle, from wireframing and prototyping to final implementation, for Cymmetri, a leading IAM solutions provider in India.
Managed four different teams, including Research, Design, Engineering, and Testing from Cymmetri, as well as two teams from BSE (more details about this in the case study).
Created and documented a design system which resulted in a 30% increase in development speeds and a reduction in maintenance costs by 56%.
Leveraged insights and user feedback to iteratively refine designs, resulting in enhanced user efficiency and usability.
Project under NDA. Reach out to discuss viewing a detailed case study focused on one of the modules.
Led the product experience for Summer, a restaurant POS solution, across web and mobile platforms.
Identified critical pain points and areas for UX improvement through extensive user studies. Translated insights into intuitive information architectures and wireframe designs
Established a design system "The Garnish" as we call it, with over 1000 components increasing product scalability by 40%.
Created and documented end-to-end user flows covering 5000+ screens across all features. Detailed documentation aided cross-functional collaboration and future scalability
The new product gained praise from all users and stands out from the rest of their competitors. Summer has acquired over 1000 new clients and has expanded to 3 new states.
2022
Supervised the development and release of Glut's (Defunct startup) extensive product, comprising more than 1,000 screens and 500 UI components, emphasizing intuitive UX and visual design.
2021
Headed cross-functional teams to conceptualize and develop pioneering product features for Godrej Storyteller, an interactive property viewing solution, resulting in a significant 35% increase in user interaction.
2020
Directed cross-functional teams in the design and development of Foyr Community a new community platform tailored for interior designers, facilitating learning, collaboration, and showcasing of their work. This initiative resulted in a remarkable 70% surge in user interaction.
Education
2015-2017
Design for Manufacturing at Osmania University
Hyderabad, India
2010-2014
BTech Mechanical Engineering at JNTU
Hyderabad, India
Volunteering
2015 - Now
Hyderabad, India
Actively volunteer with Helping Hands Forever (HHF), a nonprofit organization founded by college friends, dedicated to supporting education and healthcare for underprivileged school children in remote villages. Contribute to initiatives such as organizing summer camps, conducting health camps, and facilitating educational programs. Play a key role in the child adoption program, ensuring long-term educational support for students in need. Committed to making a meaningful impact by mentoring, coordinating activities, and helping create opportunities for a brighter future for these children since 2015.
2018 - Now
Hyderabad, India
Actively volunteer with Vaarini, a program dedicated to educating children in government schools across Hyderabad about child abuse, safety, and the concept of good touch and bad touch in an interactive and age-appropriate manner. Engage with students from UKG to 10th grade, fostering awareness and confidence in personal safety. Additionally, work on mobilizing young volunteers from colleges, encouraging them to participate and support the initiative, helping expand its reach and impact since 2018.