The need for a refresh?
Evolving User Needs
Over time, user needs and expectations has evolved. A redesign was necessary to ensure that Cymmetri's product remains aligned with these changing needs, offering enhanced features, improved usability, and a more intuitive user experience.
Competitive Landscape
With the IAM industry continually evolving, and new players entering the market. To maintain a competitive edge and differentiate themselves, Cymmetri needed to redesign their product, offering unique features, improved performance, and a more compelling value proposition compared to competitors.
Better User Experience
Lacing efficient data visualization techniques or intuitive navigation, users struggled to interpret the data effectively, leading to inefficiencies and potential errors. There was a need for clearer data presentation, intuitive filters, and interactive visualization to streamline analysis and enhance user comprehension, ultimately improving the product's usability.
01
Product Analysis
We conducted a comprehensive market analysis that delved into the core challenges faced by users, providing invaluable insights into Cymmetri’s existing product and its usability. Utilizing a blend of quantitative data analysis to decipher user behavior and qualitative research methods, such as interviews and usability testing, we gathered extensive user feedback.
By synthesizing insights from these diverse approaches, we pinpointed areas for enhancement. Collaborating cross-functionally, we prioritized iterative improvements aimed at bolstering usability, fostering engagement, and maximizing user value.
Experience Problems
The existing product had a complex menu structure
There was a lack of clear information hierarchy
The onboarding for the product was not good, the tasks were difficult
Users were unable to grasp important information quickly
Some basic flows were unnecessarily complex
Visual Problems
There was a lack of consistency throughout the product
There were many accessibility barriers like contrast etc.
There was no ability to personalise based on client demands
The product was too overwhelming because of data overload
02 / SWOT Analysis
Opportunities for improvement
01/
Enhanced User Interface
Improving visual language and maintaining consistency across the entire product.
02/
Better Hierarchy
Enhancing information hierarchy to facilitate seamless absorption of content for users.
03/
Simplifying Flows
Streamlining intricate module workflows to enhance product efficiency.
04/
Priority Information
Optimizing information presented by prioritizing essential content and concealing less crucial details.
05/
Ease of Use
Ensuring a seamless experience with intuitive design, eliminating learning curves for effortless task execution.
The Design System
Crafting a design system for Cymmetri was imperative to ensure consistency, scalability, and efficiency across the platform. By establishing standardized design components, guidelines, and principles, the design system served as a foundational framework for cohesive user experiences.
It enabled seamless collaboration among cross-functional teams, facilitating faster iteration and deployment of new features. Moreover, the design system promoted brand cohesion and recognition, instilling trust and familiarity among users. Ultimately, investing in a design system not only elevated the visual aesthetics of Cymmetri but also enhanced usability and accessibility, driving overall user satisfaction and engagement.
04
Onboarding to Cymmetri
05
Fixing the Navigation
Initially, the product suffered from complex navigation, hindering users from finding what they sought and resulting in a subpar experience. Our focus shifted towards simplifying navigation to rectify this issue.
The solution we devised involved a three-tiered navigation system. The primary level organized modules, the secondary level displayed sub-modules, and the tertiary level showcased options within modules.
06
Application Module
The application module serves as a pivotal tool for administrators, enabling them to create and adjust settings for each specific application. This functionality is paramount as it ensures that only authorized users gain access to the necessary applications, thereby enhancing security and efficiency within the system.
07
Adaptive MFA
Adaptive MFA dynamically adjusts authentication requirements based on contextual factors such as user behavior, location, and device characteristics. By intelligently adapting to varying risk levels, Cymmetri's Adaptive MFA provides enhanced protection against unauthorized access while minimizing user friction.
08
Risk Analysis
By analyzing various risk factors such as user behavior, network activity, and system vulnerabilities, the Risk Analysis feature provides real-time insights into security posture. With this comprehensive risk assessment, organizations can make informed decisions to strengthen their security defenses, preemptively detect and respond to emerging threats, and safeguard critical assets.
09
Access Review
With Access Review, administrators can efficiently assess user permissions, privileges, and entitlements to ensure alignment with organizational policies and regulatory requirements. By conducting regular access reviews, organizations can identify and remediate unauthorized access, reduce security risks, and maintain compliance.
10
Dashboards
Cymmetri's dashboards provide users with a vital overview of identity and access management details. This centralized screen offers real-time insights into user activities, access permissions, security events, and compliance status. Easy-to-understand visualizations and customizable widgets allow users to quickly grasp key metrics and address security threats or compliance issues. In essence, Cymmetri's dashboards serve as a crucial tool for maintaining a secure and compliant digital environment.
11
Final Handover
We meticulously crafted and delivered each individual flow to the client, complete with its unique interactions. Our work encompassed over 400 flows and more than 4000 screens, all meticulously designed within a comprehensive and well-managed design system.
The Results
01/
Beatiful User Interface
The thorough overhaul of the modules garnered acclaim from both Cymmetri and their clientele, leading to increased client retention and acquisition rates.
02/
Enhanced User Experience
By simplifying complex flows, we've streamlined the user experience, significantly enhancing efficiency in task execution.
03/
Positive Brand Perception
The success of the redesigned product has enhanced Cymmetri's reputation in the industry, positioning them as a leader in innovation and user experience design.
IMPACT CREATED
Cymmetri has established itself as a frontrunner in the Identity and Access Management (IAM) software sector, with ambitions for international expansion. Praised for its sleek and user-friendly interface, Cymmetri has earned recognition for its forward-thinking solutions. Presently deployed in numerous enterprises and serving a diverse client base, Cymmetri's quest for industry leadership is poised for significant growth and impact.
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Product Design
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Cymmetri
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2022-2023
Cymmetri
Reinventing Digital Identity & Security
Roles & Contributions
Project Lead
Experience Design
Visual Design
