Overview
01
Discovering who Nestmakers truly are
We kicked off the project with a candid get-to-know-you-and-your-brand process. Our goal was to hear from each stakeholder to understand as much as we can about the brand, their individual perspective, needs, likes, goals and expectations of the future.
After this interaction we got more details about the competitors, the target audience and the feel the brand needs to convey.
The Mission
Designing luxurious residential spaces that epitomize green living. Leveraging profound expertise in architecture, we offer transparent and high-value services to both partners and customers, ensuring unparalleled satisfaction.
The Vision
Creating homes set amidst expansive greenery, aiming to bring people one step closer to nature. Committed to curating a lifestyle that is not only luxurious and vibrant but also maximises eco-friendly practices, ensuring sustainability.
02
Brand Strategy : From Vision to Visuals
Our brand idea, "Connectedness and Transformation," reflects Nestmakers' founding principles of blending urban living with nature. Nestmakers, through transformative work, create spaces where residents feel deeply connected to the natural environment.
Drawing inspiration from the art of origami, which involves transforming flat sheets of paper into intricate 3D structures, we symbolized Nestmakers transformative journey. This is where the choice of a stroked bird as the logomark was ideated.
03
The Brand Identity
At the heart of the new visual identity sits the brand marque which has two elements: the brand name "Nestmakers" along with the logomark.
The new typeface, Brockmann-a geometric sans serif font, was chosen for its combination of geometric shapes. They are set alongside a new color system that embodies the existing orange and also movies beyond to a more vibrant and flexible palette inspired by all facets of nature.
04
What the future holds
A pivotal aspect of our brand identity strategy was to cultivate a sense of familial connection. To achieve this, the idea is expanding the brand identity to encompass a unifying theme: origami-inspired logos for all future projects under Nestmakers. This decision fosters consistency across all verticals, instilling a cohesive sense of belonging and unity among the Nestmakers family.
(Ideation only)
05
It's about the journey and all the things we discard
LEARNINGS & RESULTS
We created an eye-catching brand that showcased consistency across all their verticals making the entire brand cohesive and give a feeling of being a family which was the primary objective.
The rebranding journey is still ongoing and we are diligently working to ensure its seamless integration across all mediums.
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Branding
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Nestmakers
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2023
Nestmakers
A new look for the nestmakers of Hyderabad
Roles & Contributions
Art Director
Logo Design
Identity Designer
